01 / The challenge
Make bold feel approachable.
Shape a distinctive brand that feels playful, modern, clear, and easy to connect with across multiple product formats.
02 / The approach
From shelf to screen.
Cheerful color and dessert-inspired forms establish the visual identity. Repeating structures keep the packaging family consistent, while Shopify design carries the same personality into the online experience.
03 / The design outcome
One brand. Many touchpoints.
A cohesive identity, a flexible packaging system, and a connected digital presentation give the brand a consistent presence across the supplied work.