Indieground
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INDIEGROUND / CASE STUDY

5 SENS

Mood, bottled.
Stories, delivered.

26 email designs for the fragrance brand 5 SENS, spanning product storytelling, seasonal campaigns, welcome, discovery, post-purchase, replenishment, and winback flows.

Email design / Campaigns / Customer flows

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5 SENS replenishment email design
5 SENS Life of the Party spotlight email design

EMAIL DESIGN / INDIEGROUND

Fragrance. Feeling. First impressions.

Explore the full collection below ↓

01 / VISUAL DIRECTION

A different mood.
A familiar brand.

Rich color, atmospheric photography, and product-led compositions connect fragrance with mood. The supplied designs move from warm neutrals to vivid pinks, purples, and seasonal palettes.

02 / EMAIL SYSTEM

From first hello
to coming back.

Campaign layouts balance a strong hero with clear offers and product discovery. Customer flows extend the brand through founder stories, fragrance care, quiz follow-ups, replenishment, and re-engagement.